BC

The best way to know if people like your product is NOT:

- Have a lot of emails in the waiting list
- Become #1 on PH
- Become #1 of HN or Reddit
- Have people that saing "I'll pay"
- Have a lot of free users

The best way to know if they're actually pay for it.

The only thing that matters is your product providing a value, and you can't know this until people will pay money for it.
We can have a first signal of a product/market fit after the launch by check how many sales we've got in the first 24h. Some scale:

200+ This has a high potential.
100+: This has a potential.
50+: Some people need it.
10+: People almost don't need it.
0+: People don't need it.
This is for a single time payment product. For a subscription probably it should be less because people hate subscription.

And obviously, you should have a lot of traffic like 3-5k+.
Here is a stat for my products (macOS apps) for the first 24h after the launch:
Justin Jackson @mijustin shared his SaaS benchmark:

Ask credit card upfront:
- Visitor to trial: 0.75% - 1%
- Trial to paid: 40% - 60%

Do not ask credit card upfront:
- Visitor to trial: 5%+
- Trial to paid: 8% - 20%
Here is one of the best example that I know for a single time payment product:

https://t.co/iyUSmsrFfH by @lukaszmtw and @PawelMag

First 24h stat:

- Visitos: 9,221
- Sales: 575
- Convertion rate from visitor to sale: 6.23%

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1/ Here’s a list of conversational frameworks I’ve picked up that have been helpful.

Please add your own.

2/ The Magic Question: "What would need to be true for you


3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.

“Gun to the head—what would you decide now?”

“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”

4/ Other Q’s re: decisions:

“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”

“What’s end-game here?”

“What does success look like in a world where you pick that path?”

5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:

“What would the best version of yourself do”?