"I really want to break into Product Management"

make products.

"If only someone would tell me how I can get a startup to notice me."

Make Products.

"I guess it's impossible and I'll never break into the industry."


Courtesy of @edbrisson's wonderful thread on breaking into comics – https://t.co/TgNblNSCBj – here is why the same applies to Product Management, too.
There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.
You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.
But – there is at least one blindingly obvious industry consensus – a Product Manager makes Products.

And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.

They find their own way.
Since the dawn of capitalism, life has given children lemons, and they have sold lemonade for extortionate profits.
You, my dear time traveler, find yourself in 2018, a time not just of plentiful lemons, but lots, lots more. It is easier than ever to...
Learn to code (if you like to get your hands dirty) https://t.co/DwowAOZFJu
Build without code (that's okay too) https://t.co/nyK1hnfZrl
Find people to try your product https://t.co/T5Iu5mq6E1
And here's a wonderful secret: if your product fails, it doesn't really matter.

Most things we try don't work. Failure is a fact of life in Product.

In some cases, failure is the best demonstration of your potential.
We look for candidates that can fail and OWN their failures.

Candidates that cannot tell us about past failure are either unable to take risks (bad PM), liars (worse PM), or are some kind of nature defying superhero (probably not within our hiring budget).
A great Product Manager takes risks as a matter of habit. They chase after uncertainty. They learn at every step of the journey.
So there is no excuse 😉

M A K E P R O D U C T S !

Most Liked Replies


Once you switch side, you can see the product you are consuming in different light. You can question the drawbacks, limitations of product and build on it.
Sofia Goncalves:
Hi Shaun! Interesting point of view 😊how many products did you make (not managed) as a PM (With ou without code)? Where did you get the ideas? Where you self funded or got funding? Where you working in something else before breaking in PM as you built stuff?
Ex Nihilo Nihil Fit:
one way is to create a new product and be integral part of creation of new company but that is a difficult and risky approach.
Carol Forden:
As someone who developed a product that turned into a multi million dollar company, you nailed it.

Never let the fear of failure stop you, that's part of the process.
Sergey Sobolev:
Funny enough, I have not seen yet a product _manager_ that makes products. Their role is more on the side of helping _other_ people to make good products...
Martin Eriksson:
Would you write this up for @MindtheProduct ? 😍

You May Also Like

Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.

Original Tweet